Social Marketing for health involves use of social and behavior change interventions that encourage healthier behaviors to improve health. It incorporates the promotion of products and development of markets that enable people to access essential health products and services at prices they can afford.

GreenHealth Africa team members have developed and implemented national and global behavior change communication campaigns resulting in measurable improvements in health behaviors among targeted populations. Additionally, our team has developed and marketed some of the leading health product and services brands in Kenya and across the globe in SRH, family planning, post-abortion care and safe abortion, malaria, HIV and WASH.