Private Sector Engagement in Health Systems
Private sector engagement in health systems strengthening requires that governments focus on governance of the whole health system – both private and public – to ensure quality of care and financial protection for patients, irrespective of where they seek care. Private healthcare providers and pharmacies provide more than half of all health services in many developing countries and thus are a critical part of the health system. In order to achieve Universal Health Care, all sectors of the health system must be leveraged.
The GreenHealth Africa team has significant expertise working with the private sector, including both private providers and pharmacies. Our team members have developed and strengthened two of the largest global private provider social franchise networks and developed some of the largest pharmacy distribution networks for essential health products worldwide.
Our services include:
Inclusion of private providers into national health insurance schemes
Quality improvement and training of private providers
Social franchise development and marketing
Business development support for private sector providers
Provider behavior change communication development
Pharmacy training and medical detailing
Provider and pharmacy data mapping
Total market assessments and market development
Product development, distribution and marketing
Brand advertising and mass media campaign development
Implementation of voucher schemes
Development of digital tools for pharmacies, providers and consumer engagement for increasing access to services